The general objective of BUDDIE-PACK is to develop and demonstrate sustainable strategies for reusable plastic packaging (RPP) in the food and cosmetic/personal care sectors.

Six specific objectives have also been developed:

1. Developing technological solutions for the design and manufacture of packaging with the appropriate functional properties required for reuse

2. Understanding consumers' expectations with regards to RPP, what they find acceptable, and assessing drivers and barriers to behaviour change

3. Developing sustainable business-driven strategies offering profitable economic models to RPP

4. Ensuring safety, risk management and reduce microplastics release in the environment

5. Carrying out large scale TRL8 demo trials to validate RPP along the value chains from a technical, economical and social point of view

6. Promoting reusable plastic packaging across the EU